“Our guests are savvy and know they don’t have to spend a lot to get high-quality products”

—Mark Schindele, Target’s senior vice president of merchandising

I created a redesign of Target’s Up&Up personal care items. The goal was to create an updated and more unified packaging system that will allow Target’s generic brand items to compete with the rise of strongly branded online companies, while still fitting within the realm of affordability that Up&Up offers its customers.